Network Weaving

Monday, October 13, 2008

The New Organizers

"Respect. Empower. Include."

Sounds like the mantra of a network weaver.

Those three words come from the Obama campaign, from the the "Neighborhood Team Leader" concept as described in the Huffington Post.

Basic closing of local triangles...
Her team would be responsible for connecting with all of the Democratic and undecided voters within their "turf."

The strategy is not to have one central organizing point, like old campaigns, but to have multiple weavers working in concert -- each organizes their local geography/social circle. The natural evolution of "friends talking to friends", ...or at least acquaintances who are highly similar.

Our house was visited by one of these Neighborhood Teams. I talked to the volunteer about their tactics. They only visit those who are likely to vote for Obama -- they don't waste their time on those likely not to. This way they contact many more voters likely to tip their way -- an effective use of their time.

"I'm a different person than I was six weeks ago." I asked her to elaborate later. She said, "Now, I'm really asking: how can I be most effective in my community?"

Once connected, the community does not need to disband after the election. These connected people of like mind can stay together for other community improvement efforts.

Ironic, that the strategy & tactics of community organizing may be what defeats MacCain/Palin -- the exact concept they mocked at their convention.


  • community organizing will again become "envogue" after this election.

    By Blogger ronnie, at 10/14/2008 1:15 AM  

  • Valdis, Ronnie is one of the best Network Weavers I've met. He is part of the Center for Working Families in Atlanta! Hope I can hook you two up some day.

    By Blogger June Holley, at 10/14/2008 11:38 AM  

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